The Gaming Giant Hires Apex Legends Lead to Rescue Struggling Action Game Project Ethos

2K Games has secured Ben Brinkman from Respawn Entertainment to lead the development team at 31st Union, which is currently developing the upcoming third-person roguelike extraction-shooter known as this innovative game.

Management Transition Comes After Mixed Response

The new appointee steps into the role of studio head at 31st Union following the departure of previous head Michael Condrey, who was reportedly let go due to the game's lackluster early showing last autumn.

On Wednesday, 2K president a key figure notified staff about this decision through an internal memo, which emphasized that early feedback sessions had shown the requirement for a more defined vision.

The president expressed that the team is now overhauling the project with a renewed focus, aiming to address community desires.

A Pattern of Strategic Recruitment

This announcement follows a comparable action taken by 2K Games in the summer, when they recruited an industry veteran from Blizzard to work on the beloved franchise development group.

Here is the full text from Ismailer's memo:

Team—

I understand you all just finished your town hall - I trust you’re as excited as I am with the recent updates. Previously I shared you all a note, I stated the following: “I believe in this crew. You all are some of the most motivated and talented creators we have had the chance to work with - and we’re looking forward for that relationship to persist.”

Given your hard work and flexibility, especially over the last year, you continue to prove that.

The community feedback from last fall’s Project ETHOS playtest was enlightening. It affirmed the appeal of a roguelike shooter but indicated we still had refinements needed. It highlighted the requirement for a sharper vision.

It’s been inspiring to see how far you’ve advanced. You accepted the criticism to heart and revamped the title with a revitalized direction - one that’s ready to achieve its potential to our players.

The trust in this project increases every day. To boost the remarkable development you’ve made, It is a pleasure to welcome Ben Brinkman as the incoming Lead of 31st Union. After several months of conversations, he comes aboard us on Monday, October 20.

Ben’s management and background in the competitive gaming space is extensive, having spent the past decade and a half developing and leading some of the most well-known series in gaming, for example Call of Duty: Black Ops, and lately, the battle royale hit.

Please join me in welcoming Ben in the coming days. We are all eager to keep observing the progress of the game in the weeks to come.

David

Background of the Incoming Leader

The appointee presently holds the role of senior developer and production lead at Respawn Entertainment for their flagship title. He earlier worked at Treyarch and Activision in diverse development positions on the iconic franchise series, and, earlier in his career, had assignments at 2K and Electronic Arts.

Game Details and Vision

The upcoming game was revealed in last year together with a early access event. Initially, 31st Union described the title as a "no-cost, 3rd-person roguelike hero shooter and an innovative step forward on the genre."

"Build your perfect run—or die trying—in this 3rd-person action shooter! Customize your character in real-time to match your preferred approach," the official summary states. "Challenge the competition with fresh skills, stakes, and obstacles that change every session. Do you leave securely with your collected items? Alternatively go big, risk it all, and pray your squad can earn top ranking? The option is in your hands."

The game does not have an announced launch window or consoles, but enthusiasts can expect further news as development progresses.

Deborah Andrews
Deborah Andrews

A seasoned gaming journalist with over a decade of experience in reviewing online casinos and analyzing gambling trends across the UK.